Online Marketing Project Manager

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    Online Marketing Project Manager
    Postuler
    Contrat

    CDI

    Localisation

    Bruxelles

    Référence
    R-19917
    Catégorie

    Bureaux

    Purpose of the position:

    Responsible for the online channel for Belgium fr : drive qualified traffic & optimise the performances of online channels (websites, mobile etc)

    Mission 1: Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan

    Mission 2: Manage and optimise Belgium fr online platform (roll out tactical campaigns, optimise UX and content, SEO and fix bugs) to ensure brand positioning and maximise conversion rate

    Mission 3: Maximise Acquisition through online media (increase in qualified traffic, revenue and customer acquisition)

    Mission 4: Develop a local CRM strategy aimed at increasing customer acquisition, retention and lifetime value

    Mission 5: Collaborate with all managers as business partners in a omnichannel vision

    Responsibilities:

    - Contribute to achieving the country’s business objectives

    - Be co-responsible for any marketing action plan/material/ being in line with the corporate brand guidelines and upscale positioning

    - Be responsible for online marketing budget

    - Be responsible for online BV, sales contribution and online channel KPI’s

    Nurture leads through CRM

    Tools:

    Dashboards

    Web tracking (GAP)

    Club Med CMS       

        

    Performance KPIs

    Online Conversion Rate

    Direct BV and Internet BV

    E-ad campaigns ROI

    Club Med site SEO indicators

    EDM KPI’s (database growth, open rate, click through rate, sales via EDM, BV)

    Management

    Belgium online executive & co-management of CRM VIE with Switzerland

    Hierarchic :

    Benelux Marketing Manager

    Profile requested

    Education: Bachelor / Master’s Degree in Marketing or Communications / or related field

    Job experience: At least 5 years’ experience in online marketing in  a fast growing company - CRM is a plus

    Competencies requested

    Knowledge:

    Local tourism market, online digital trends, online marketing tools & methods.

    Skills:

    Genuine passion and in-depth understanding of the marketing & tourism field

    Experience in promoting and engaging consumers through online advertising

    Experience in managing media buying, analytics and creative brief

    Experience in managing online agencies and related key stakeholders

    Familiarity with HTML, GAP and Dreamweaver (or similar) is essential

    SEO strategy knowledge

    User experience/customer conversation maximisation

    Experience in creating engaging EDM as part of a CRM strategy is a plus

    Creative and effective written communication

    Creativity, excellent written communication & analytical skills.

    Technical skills (tools…):

    High levels of proficiency in professional written and verbal communication

    Advanced copywriting & editing skills in English.
    Advanced knowledge in Microsoft Office (PPT, Excel)

    Languages:

    French and English

    Vous travaillerez en Bureaux

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    • Vous participerez à faire vivre des moments inoubliables à nos clients et nos équipes en Resorts
    • Vous développerez vos compétences en participants aux projets amitieux d’une entreprise tournée vers l’avenir et l’innovation

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