Brand Awareness and Performance Executive

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    Brand Awareness and Performance Executive
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    Job type

    Permanent contract

    Location

    Paris La Villette

    Job reference
    R-20215
    Type

    Offices

    Missions :

    Brand Awareness

    • Briefing media agency for all EAF countries on brand awareness campaigns
    • Coordinating  with internal stakeholders and external partners to create integrated marketing campaigns : planning media campaigns, coordinating brand content and technical specificities, ensuring the implementation
    • Developing brand partnerships through innovative content marketing : ongoing partnerships to monitor  and new deals to identify and negotiate
    • Potentially trade media activations (Social, Programmatic, etc..)
    • Analyzing, reviewing and reporting on the effectiveness of campaigns to maximize results

    Metasearch partners & Performance Campaigns

    • Identifying and implementing new strategic partners (tracking / data feed), monitoring ongoing performance deals to drive qualitative traffic: metasearches (Tripadvisor, Trivago, Easyvoyages, Google Hotel Ads,…) , punctual performance campaigns, email database rentals and email retargeting
    • Testing & optimization of media partners to improve performance
    • Analyzing, reviewing and reporting on the effectiveness of campaigns to maximize results
    • Collaborating with internal stakeholders (including product and technical teams and external partners to shape metasearch and partnerships

    Overall Missions

    • Helping to educate the business about the role of display and social media advertising as part of the digital marketing as well as advising on best practice
    • Staying abreast of industry and competitor trends and all applicable technologies to identify relevant opportunities and new formats adapted for Club Med

    A minimum of 3-year-experience in display advertising / branded content partnership within a media agency or in a pure player.

    Main competencies

    • Experience in Display and Integrated brand campaigns
    • Understanding of online media ecosystem and actors
    • Proficiency in excel and powerpoint
    • Fluent in English
    • Knowledge of Google stack (Google Analytics Premium, GTM, Doubleclick) is a plus

    Main qualities

    • Passion for digital, new technologies
    • Analytical and technical capabilities is a must
    • Creativity and “outside the box” thinking
    • Organized and Rigorous
    • Excellent relationships
    • Curious & enthousiastic
    • Interest for Club Med Brand & travel industry

    You will work in Offices

    • You'll be working in multi-cultural and considerate teams
    • You’ll be a key player in your own professional development thanks to a strong policy of internal and international mobility
    • You’ll be part of creating unforgettable moments for our clients and our teams at the Resorts
    • You'll develop your skills by participating in the ambitious projects of a company looking to the future and innovation

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