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We define and implement Club Med's global brand strategy with the objective of increasing its visibility and improving customers' loyalty.
We determine the communication media that are used for promotional campaigns and supervise their production.
In our Creative Content Studio, we design the communication media that will be used to inspire, captivate and inform Club Med customers about current and new products
Customer Relationship Management
We plan and deliver CRM strategies across the Group to encourage customer retention and improve customer loyalty.
We ensure that digital teams’ business needs are expressed in exploitable specifications for IT teams.
Digital Sales & Experience
We contribute to Club Med's business objectives by defining and implementing Club Med's digital sales strategy.
We centralize customer information to dispatch it to the right department, and carry out analyses to monitor commercial performance & improve customer knowledge. Our final objectives are to support decision-making and to improve customers experience.
Marketing Middle Management
We implement Club Med's Marketing strategy on our geographical perimeter, taking into account market specificities.
Marketing Top Management
We establish and implement Club Med's Marketing strategy with the objective of capitalizing on market opportunities and achieving commercial objectives.
We establish and implement the Marketing strategic plan of Club Med products.
We manage online & in-resort customer relation through the use of social media and applications.
We drive Sales through the marketing of Club Med’s brand & products as well as constant support to Internal & External Sales teams (Sales rep, travel agents and call center).
04 - Atoms /Check
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