Marketing Manager

We are looking for a Marketing Manager to join the Club Med Russia Marketing team. This role is ideal for a marketing professional with strong digital expertise who wants to grow in an international, multicultural environment and contribute to the development of a premium lifestyle brand.

Operational missions:

· Mission 1: Increase qualified traffic to the contact center and website through an efficient, optimized, integrated marketing plan, including SEO, content, CRM, performance media, and lead generation activities.

· Mission 2: Increase Club Med brand visibility through partnerships, PR and influencer activations

· Mission 3: Develop content and campaign formats for B2C and B2B channels that are consistent with headquarters guidelines and adapted to the Russian market and premium travel audience.

· Mission 4: Lead and supervise online campaigns by preparing briefs, defining marketing objectives, coordinating digital and performance agencies, and monitoring and reporting on KPIs and results.

· Mission 5: Collaborate closely with the contact center to build a consistent omnichannel customer journey and customer experience across all touchpoints.

Responsibilities:

· Planning and implementing 360-degree marketing activities in line with global brand strategy and Russian market priorities.

· Developing the Club Med brand image as a premium lifestyle destination and ensuring consistent brand identity across all local B2C and B2B materials.

· Creating and defining marketing plans, promotional offers, new services, and product launches.

· Achieving channel targets and KPIs, evaluating completed projects, and analyzing the competitive environment, search trends, and market share for key Club Med resorts.

· Identifying new opportunities to increase brand visibility, qualified traffic, and sales through marketing activities in Russia.

· Coordinating online and offline marketing activities, digital and performance agencies, PR/media/event partners, and day-to-day communication with local and global office teams.

· Forecasting, planning, and managing the marketing budget in Russia, maintaining documentation, and working closely with accounting and finance teams.

Reporting line: Head of Marketing / Country Director.

Candidate profile:

· Education: University degree or higher professional education; digital marketing qualifications are a plus.

· Job experience: At least 3–5 years of experience in marketing and digital marketing, ideally with exposure to premium consumer brands, tourism, hospitality, lifestyle, or services.

· Proven experience in successfully implementing 360-degree projects and managing projects, teams, agencies, and external suppliers.

· Understanding of the principles of promoting consumer brands in the premium segment, with a strong ability to adapt global guidelines to local market needs.

Required skills:

· Knowledge: Strong understanding of marketing tools and methods, including digital acquisition, SEO, SEA, performance media, lead generation, CRM, content marketing, e-commerce, local media, PR, events, and partnership activations.

· Skills: Excellent written and oral communication skills, analytical thinking, creativity, problem solving, attention to detail, time management, multitasking, and ability to react quickly in a dynamic environment.

· Technical skills: Proficiency in Power BI or other sales analytics tools; understanding of digital analytics tools such as Yandex Metrica and GA4; advanced proficiency in PowerPoint and Excel.

· Languages: English proficiency at Upper-Intermediate level or above; C1-C2 level is preferred.

· Behavior: Proactive, resilient, entrepreneurial, and results-oriented, with a collaborative mindset, strong ownership, high standards, and the ability to adapt quickly in a fast-moving environment.

What we offer:

· A comfortable office near Aeroport metro station.

· Medical insurance, metro card, meal allowance, and fitness compensation after the probation period.

· Salary discussed individually following the interview.

Candidates are encouraged to include examples of completed projects, KPIs, and measurable results in their cover letter. Applications with demonstrated achievements will be prioritized.