PR & Brand Manager– German market

“At Club Med, 2026 promises to be an exciting year on the German market! If you are looking for an experience in a company with strong values, a forward-thinking approach, and a focus on experimentation and innovation. If you are excited by the idea of taking the reins of influence/PR/brand strategy, with the aim of promoting the brand in the German market, and meeting our business challenges, join us!”

Albane, Head of Marketing Benelux-Germany, manager of the team

About Club Med

Since 1950, as the inventor of the ‘all-inclusive’ holiday concept, we have been reinventing happiness every day.

‘The purpose of life is to be happy. The place to be happy is here. And the time to be happy is now.’ Gérard BLITZ

These timeless words from our founder have been our reason to exist and the driver of everything we do.

As a true creator of happiness, we invented a unique style of holiday and a new form of shared experience: all-inclusive holidays with resorts in the world’s most beautiful locations, where Gentle Members (G.M) can recharge their personal batteries through contact with nature, sports and like-minded people, surrounded by our Gentle Organizers (G.O) and our Gentle Employees (G.E).

Our Business Unit

In this position, you will belong to the Benelux – Germany - Switzerland cluster that is part of EMEA Markets, which handles sales in Europe, Africa, and France in over ten countries. Germany is one of the high potential markets at the EMEA level with short-term growth expected.

Job overview:

Our Frankfurt office is looking for a PR & Brand Manager for the German market. You will be responsible for promoting the Club Med brand, increasing its visibility and desirability, and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany.

Key missions:

Define and launch the PR & influence strategy to support brand awareness

· Deploy the PR & influencer roadmap in-line with brand DNA

· Increase visibility on tier 1 media with novelties and brand pillars/USP through interviews, events, press releases, with a sense of creativity and innovation

· Management of press release roadmap alongside our PR agency, answering media enquiries and producing press releases and alerts, translation of global press kits

· Monitor PR efficiency through reporting and analysis, recommend optimizations

· Take part in the coordination of press trips: select the most relevant journalists & influencers, coordinate their stay, ensure smooth events and a positive post-event impact (performance measurement)

· Manage the relationship with our PR & Influence agency

Initiate & manage partnerships

· Build local partnerships to enhance brand visibility and ensure related events in order to drive exposure and prospect generation for Club Med

· Follow up, coordinate & amplify the existing partnerships

Deploy & optimize the Branding Media strategy to boost brand awareness

· In charge of the Branding campaigns, Online & Offline (TV, Outdoor, Print): brief the media agency, adapt the content (video, digital assets), follow-up the budget, monitor the KPIs

· Lead the “content boost” plan to capitalize on influencer content, alongside with our media agency

· Press Media: create an annual press purchase plan with suitable media. Create the content or share the content for ad creation.

Other

· PR & Branding budget management

· Business Review with the German team every month to share the future activation plan and results of the previous actions

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Skills and competencies :

Education level :

· University degree

· Specialisation in marketing/communication

Professional experience :

· At least 4 years’ experience in marketing positions or agency

· Knowledge of premium/luxury industry or a very strong interest in travel

Technical skills :

· Creativity

· Innovation mindset orientation

· Knowledge of PR management and social media

· Analytics skills

· Microsoft Office

Interpersonal skills:

· Strong appreciation of different markets and cultures

· A get up and go personality with drive, determination and attention for detail

· Good communication skills (oral and written)

· Strong organizational skills

· Strategic thinking

· Drive for results

· Agility and proactivity

Langages

German (native language)

English (fluent)

Conditions & benefits

Travel trip

Position requires frequent traveling to Club Med Resorts & Brussels Club Med office

(5 to 8 times per year, with compensatory days off if they fall on a weekend)

Benefits

-30 days of vacation

-Up to 3 weeks of Club Med vacations at a reduced price per year under Club Med’s policy – after 1 year of seniority

-Up to 50 EUR Transportation coverage

-Travel Industry Card for free

-Monthly mail voucher

-Support of pension payments

-Flexible working policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months