Regional Digital Media Specialist, ESAP

JobPurpose

RegionalDigitalMediaSpecialist,ESAP,reportingtotheRegionalDigitalMarketingSeniorManager,willcontribute to Club Med’s efforts in Asia to centralize the management and optimization of our online media investments acrossESAP. A strong strategic understanding of performanceand brandingmedia and passion for all things digital will be key in this role, as s/he works with media buyers, marketing communicationspecialistsandmarketingmanagerstoconnectconsumerstoourbusiness.

KeyResponsibilities

• Work with regional media agency to craft mediastrategy andplans,and ensure optimized results for all markets aligned with markets’ business needs through regular analysis and debate

• Work with regional marketing communication specialists to produce andoptimizedigitalpaidmedia assetsfor regional campaigns

• Elevate the quality and efficiency of digitalpaidmedia asset creations for all markets through regional tools,expertiseand governance

• Contribute to regular calls and meetings withinternalstakeholders

• Designandrolloutdigitalmediaroadmaps,frameworksand workflowswithin-marketonlinemanagers,aswellasregionalmediaand creative agencies

• Manage regional media agency and its relationship with internal stakeholders

• Manageandsupportthedeploymentofnewtech stack,platforms,partnersandfeaturesowned by global or regional

• Drive negotiations with tech / media companies on a regional scale

• Manageandsupportthedeploymentand maintenance ofdata prep anddataviztools owned by globalor regional

• Managethemaintenance ofproduct listings owned by globalOnline Mediaor regionale.g.Meta Catalog, TripAdvisor, GoogleBusiness

• Promoteandfacilitatetheadoption of paid media buying in other streamse.g.Social, M&E

YourSkillsandQualifications

• 7-9years’experienceindigitalmediaeitherata media agency oranin-housemedia planningteam

• Beastorytelleratheart,andadata-drivendecisionmakerbypractice

• Bepassionateindeliveringconsumer-centricbrandandpromotionalcommunications

• Possesshands-onexperienceoperatingsearchengineand paid socialadvertisingcampaigns

• Beexperiencedincraftingandinterpretingdigitalmarketingdata

• Possessstrongwrittenandverbalcommunicationskills

• Abilitytoplanandthinkinwithanexperimentalmindset

• [Goodtohave]HaveexperienceinworkingacrossdifferentmarketsinAsiaPacific

• [Goodtohave]Havehands-onexperienceoperatingprogrammaticand paid socialcampaigns

• Youshouldalsobe:organized,abletooperateinambiguity,acreativeproblemsolver,abletotravelforwork

• Softwareyouwillbeusing:

• GoogleAds

• MetaBusinessManager

• GoogleAnalytics360

• Nicetohave:GoogleCampaignManager360,Search Ads 360,Display and Video360,GoogleTag Manager 360