Marketing Group

As nossas ofertas de emprego
Brand Management

Responsabilidades

To reinforce and deploy the new brand platform "Club Med, Amazing You"
To develop the key contents of the new brand platform
To structure and deploy Club Med's influence strategy at a global level and in cooperation with the social media team
To create "In Real Life" experiences to reinforce customer proximity and engagement towards the Club Med brand

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Brand Management

We define and implement Club Med's global brand strategy with the objective of increasing its visibility and improving customers' loyalty.

Exemplos de trabalhos

  • Product Information Content Manager
  • Content Marketing Manager
  • Brand Communication & Experience manager

Competências essenciais

  • Agency relationship management
  • Artistic flair
  • Brand mechanisms understanding
  • Knowledge of creative platforms
  • Writing skills
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Responsabilidades

To reinforce and deploy the new brand platform "Club Med, Amazing You"
To develop the key contents of the new brand platform
To structure and deploy Club Med's influence strategy at a global level and in cooperation with the social media team
To create "In Real Life" experiences to reinforce customer proximity and engagement towards the Club Med brand

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Communication

Responsabilidades

To develop and implement, in coordination with Trade Marketers, the promotion tools for Travel agencies (kakemonos, display racks, billboards, etc.)
To contribute to the Organisation of promotion operations (animation, logistics, etc.)

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Communication

We determine the communication media that are used for promotional campaigns and supervise their production.

Exemplos de trabalhos

  • Commercial Support And Communication Project Manager
  • Production Manager

Competências essenciais

  • Ability to transform an idea into a concrete deliverable
  • Agency relationship management
  • Digital tools and social networks
  • Knowledge of creative platforms
  • Writing skills
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Responsabilidades

To develop and implement, in coordination with Trade Marketers, the promotion tools for Travel agencies (kakemonos, display racks, billboards, etc.)
To contribute to the Organisation of promotion operations (animation, logistics, etc.)

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Creative Design

Responsabilidades

To design and produce graphic assets and compelling visual materials to efficiently promote Club Med products
To ensure the quality of the online user experience through the identification and prioritization of irritants

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Creative Design

In our Creative Content Studio, we design the communication media that will be used to inspire, captivate and inform Club Med customers about current and new products

Exemplos de trabalhos

  • Creative Content Expert
  • Production Supervisor
  • Graphic Designer
  • Video Graphic Designer

Competências essenciais

  • Ability to transform an idea into a concrete deliverable
  • Brand mechanisms understanding
  • Customer orientation
  • Knowledge of creative platforms
  • UX skills
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Responsabilidades

To design and produce graphic assets and compelling visual materials to efficiently promote Club Med products
To ensure the quality of the online user experience through the identification and prioritization of irritants

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Customer Relationship Management

Responsabilidades

To contribute to the implementation, monitoring and optimization of customer loyalty programs and sponsoring programs
To take part in the implementation and animation of a community platform for Club Med customers
To contribute to the optimization of customer lifecycle by implementing new CRM and PRM campaigns or optimizing existing ones

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Customer Relationship Management

We plan and deliver CRM strategies across the Group to encourage customer retention and improve customer loyalty.

Exemplos de trabalhos

  • CRM Project Manager
  • Internet And CRM Coordinator

Competências essenciais

  • Agency relationship management
  • Analytical skills
  • CRM and e-CRM techniques
  • Database management skills
  • ROI orientation
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Responsabilidades

To contribute to the implementation, monitoring and optimization of customer loyalty programs and sponsoring programs
To take part in the implementation and animation of a community platform for Club Med customers
To contribute to the optimization of customer lifecycle by implementing new CRM and PRM campaigns or optimizing existing ones

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Digital Backoffice

Responsabilidades

To coordinate and support users’ request in expressing their business needs
To propose arbitrations and scenarios to respect schedules and optimize the development value
To translate digital teams’ specifications to IT teams
To ensure the deliverables quality through tests and documentation

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Digital Backoffice

We ensure that digital teams’ business needs are expressed in exploitable specifications for IT teams.

Exemplos de trabalhos

  • AMOA
  • ERP Project Manager
  • CRS Project Manager

Competências essenciais

  • Ability to manage transversal teams
  • Agility
  • Customer orientation
  • Presentation skills
  • Project management
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Responsabilidades

To coordinate and support users’ request in expressing their business needs
To propose arbitrations and scenarios to respect schedules and optimize the development value
To translate digital teams’ specifications to IT teams
To ensure the deliverables quality through tests and documentation

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Estratégia de produto

Responsabilidades

To define Club Med products' marketing plan: pitch, target population, communication means
To develop promotional materials in compliance with regulatory constraints
To develop services adapted to each target population
To analyze the products’ commercial performance

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Estratégia de produto

Estabelecemos e implementamos o plano estratégico de Marketing dos produtos Club Med.

Exemplos de trabalhos

  • Senior Product Head
  • Product Head
  • Product Supervisor

Competências essenciais

  • Analytical skills
  • Benchmarking skills
  • Creativity
  • Knowledge of digital market trends
  • Product knowledge
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Responsabilidades

To define Club Med products' marketing plan: pitch, target population, communication means
To develop promotional materials in compliance with regulatory constraints
To develop services adapted to each target population
To analyze the products’ commercial performance

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Marketing Intelligence

Responsabilidades

To monitor the commercial performance of a given geographical entity through the production of operational dashboards and ad hoc studies
To enrich customer knowledge via the production of ad hoc studies, and dashboards
To contribute to the deployment of Business Intelligence tools (e.g. Qlikview)
To support the other functions in their understanding and use of all types of reporting
To contribute to the implementation and deployment of our client-centric projects
To guarantee the quality and enrichment of our worldwide database

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Marketing Intelligence

We centralize customer information to dispatch it to the right department, and carry out analyses to monitor commercial performance & improve customer knowledge. Our final objectives are to support decision-making and to improve customers experience.

Exemplos de trabalhos

  • Head of Business Intelligence
  • Head of Client Voice
  • Client Voice Analyst
  • Data Analyst
  • Head of Customer Domain

Competências essenciais

  • Analytical skills
  • Business Intelligence skills
  • Database management skills
  • Pedagogy
  • Reactivity
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Responsabilidades

To monitor the commercial performance of a given geographical entity through the production of operational dashboards and ad hoc studies
To enrich customer knowledge via the production of ad hoc studies, and dashboards
To contribute to the deployment of Business Intelligence tools (e.g. Qlikview)
To support the other functions in their understanding and use of all types of reporting
To contribute to the implementation and deployment of our client-centric projects
To guarantee the quality and enrichment of our worldwide database

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Marketing Middle Management

Responsabilidades

To adapt the global marketing strategy to meet local market specificities
To drive the local marketing plan on all levers: communication, CRM, digital, Trade marketing, media
To manage the local marketing budget

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Marketing Middle Management

We implement Club Med's Marketing strategy on our geographical perimeter, taking into account market specificities.

Exemplos de trabalhos

  • Country Marketing Director
  • Country Marketing & Internet Sales Manager

Competências essenciais

  • Ability to manage transversal teams
  • Budget and cost analysis
  • Decision making
  • Project management
  • ROI orientation
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Responsabilidades

To adapt the global marketing strategy to meet local market specificities
To drive the local marketing plan on all levers: communication, CRM, digital, Trade marketing, media
To manage the local marketing budget

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Marketing Top Management

Responsabilidades

To develop and coordinate the implementation of a unified 360 marketing strategy throughout all channels, on- and off-line
To maintain a consistent corporate image throughout all product lines, promotional materials, and events
To define and monitor the marketing operating budget
To monitor competitor products & marketing activities
To build relationships with industry influencers and key strategic partners

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Marketing Top Management

Estabelecemos e implementamos a estratégia de marketing do Club Med com o objetivo de capitalizar as oportunidades de mercado e alcançar objetivos comerciais.

Exemplos de trabalhos

  • Business Unit Marketing VP
  • Chief Marketing, Digital & Technology Officer
  • VP Online Sales & Resort

Competências essenciais

  • Ability to translate the Group and BU strategy into concrete actions
  • Customer orientation
  • Decision making
  • Leadership skills
  • Project management
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Responsabilidades

To develop and coordinate the implementation of a unified 360 marketing strategy throughout all channels, on- and off-line
To maintain a consistent corporate image throughout all product lines, promotional materials, and events
To define and monitor the marketing operating budget
To monitor competitor products & marketing activities
To build relationships with industry influencers and key strategic partners

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Social Media

Responsabilidades

To plan, create and regularly publish engaging multimedia content on social media, in line with global & local strategic recommendations
To plan, create & execute in-resort initiatives designed to engage guests
To moderate online discussions when necessary
To measure the performance of social media accounts
To anticipate and plan content updates to communicate the right information at the right time

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Social Media

We manage online & in-resort customer relation through the use of social media and applications.

Exemplos de trabalhos

  • Social Media Coordinator

Competências essenciais

  • Agency relationship management
  • Digital tools and social networks
  • Knowledge of creative platforms
  • Reactivity
  • Writing skills
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Responsabilidades

To plan, create and regularly publish engaging multimedia content on social media, in line with global & local strategic recommendations
To plan, create & execute in-resort initiatives designed to engage guests
To moderate online discussions when necessary
To measure the performance of social media accounts
To anticipate and plan content updates to communicate the right information at the right time

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Trade Marketing

Responsabilidades

To coordinate Club Med presence in the Trade Market through the roll out of Partner networks marketing plans
To animate Club Med product key sells and benefits through creative and impactful communication (CRM, incentives, trainings, presentations, conference calls…)
To provide relevant support & tools to the sales team (call centers, travel agencies, in-resort boutiques) to support the business
To roll out the Trade & Direct Marketing Plan for the Meetings & Events activity

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Trade Marketing

We drive Sales through the marketing of Club Med’s brand & products as well as constant support to Internal & External Sales teams (Sales rep, travel agents and call center).

Exemplos de trabalhos

  • Trade Marketing Manager
  • Campaign & Partnership Manager
  • Commercial Events Project Manager

Competências essenciais

  • Knowledge of creative platforms
  • Knowledge of marketing strategy principles, practices and techniques
  • Negotiation skills
  • Product knowledge
  • Result orientation
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Responsabilidades

To coordinate Club Med presence in the Trade Market through the roll out of Partner networks marketing plans
To animate Club Med product key sells and benefits through creative and impactful communication (CRM, incentives, trainings, presentations, conference calls…)
To provide relevant support & tools to the sales team (call centers, travel agencies, in-resort boutiques) to support the business
To roll out the Trade & Direct Marketing Plan for the Meetings & Events activity

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Vendas e experiências digitais

Responsabilidades

To ensure the optimization of Club Med's Digital sales through the development of digital strategies and tools at every step of the customer path and aligned with the global marketing plan
To manage online media budget and campaigns
To analyze and monitor Club Med websites' traffic
To ensure a proper online presence of Club Med brand, product and offers on digital platforms
To contribute or lead digital projects local or worldwide

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Vendas e experiências digitais

Contribuímos para os objetivos de negócios do Club Med definindo e implementando a estratégia de vendas digitais.

Exemplos de trabalhos

  • Head Of E-business B2B/B2C
  • Head Of Digital Experience in Resort Marketing
  • Villages Applications Manager

Competências essenciais

  • Agency relationship management
  • Analytical skills
  • Project management
  • ROI orientation
  • SEO / SEA
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Responsabilidades

To ensure the optimization of Club Med's Digital sales through the development of digital strategies and tools at every step of the customer path and aligned with the global marketing plan
To manage online media budget and campaigns
To analyze and monitor Club Med websites' traffic
To ensure a proper online presence of Club Med brand, product and offers on digital platforms
To contribute or lead digital projects local or worldwide

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