Contratto a tempo indeterminato
The roles & missions
As a CRM Manager, you will be responsible for supporting the Head of Marketing in delivering all necessary CRM campaigns required to grow and develop the Southern Europe & Emerging market cluster. You will work closely with colleagues in the marketing & sales team of the cluster, EAF teams in Paris and the other CRM marketing teams in Europe, to execute effective CRM marketing strategies.
The responsibility of the CRM project manager for the cluster SEEM is divided into 4 pillars:
List of tasks:
Mission 1: Customer Relationship Management (CRM)
Mission 2: Measure the performance of the campaigns, optimising the plans to meet the business’ needs
Mission 3: Be the guardian of the databases across SE cluster
Mission 4: Report & analysis of the internal data markets (data base specificities, booking pattern, key destination, calendar analysis…)
Education: University degree. Proven Marketing & CRM qualifications.
Job experience: 3-4 years' experience in CRM/Marketing
Experience in managing eCRM campaigns across several markets using new CRM tools. Sound understanding of CRM measurements and data segmentation. Creative eye, with ability to update some creative using Photoshop. Basic HTML coding required. You can use Photoshop, CRM tools, Advanced in PPT and Excel.
Technical skills (tools…):
Basic HTML coding required. Advanced in Photoshop, CRM tools. Advanced in PPT and Excel.
English & Italian (French and Spanish as a plus)
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