Marketing

To reinforce and deploy the new brand platform "Club Med, Amazing You"
To develop the key contents of the new brand platform
To structure and deploy Club Med's influence strategy at a global level and in cooperation with the social media team
To create "In Real Life" experiences to reinforce customer proximity and engagement towards the Club Med brand

To develop and implement, in coordination with Trade Marketers, the promotion tools for Travel agencies (kakemonos, display racks, billboards, etc.)
To contribute to the Organisation of promotion operations (animation, logistics, etc.)

To design and produce graphic assets and compelling visual materials to efficiently promote Club Med products
To ensure the quality of the online user experience through the identification and prioritization of irritants

To contribute to the implementation, monitoring and optimization of customer loyalty programs and sponsoring programs
To take part in the implementation and animation of a community platform for Club Med customers
To contribute to the optimization of customer lifecycle by implementing new CRM and PRM campaigns or optimizing existing ones

To coordinate and support users’ request in expressing their business needs
To propose arbitrations and scenarios to respect schedules and optimize the development value
To translate digital teams’ specifications to IT teams
To ensure the deliverables quality through tests and documentation

To ensure the optimization of Club Med's Digital sales through the development of digital strategies and tools at every step of the customer path and aligned with the global marketing plan
To manage online media budget and campaigns
To analyze and monitor Club Med websites' traffic
To ensure a proper online presence of Club Med brand, product and offers on digital platforms
To contribute or lead digital projects local or worldwide

To monitor the commercial performance of a given geographical entity through the production of operational dashboards and ad hoc studies
To enrich customer knowledge via the production of ad hoc studies, and dashboards
To contribute to the deployment of Business Intelligence tools (e.g. Qlikview)
To support the other functions in their understanding and use of all types of reporting
To contribute to the implementation and deployment of our client-centric projects
To guarantee the quality and enrichment of our worldwide database

To adapt the global marketing strategy to meet local market specificities
To drive the local marketing plan on all levers: communication, CRM, digital, Trade marketing, media
To manage the local marketing budget

To develop and coordinate the implementation of a unified 360 marketing strategy throughout all channels, on- and off-line
To maintain a consistent corporate image throughout all product lines, promotional materials, and events
To define and monitor the marketing operating budget
To monitor competitor products & marketing activities
To build relationships with industry influencers and key strategic partners

To define Club Med products' marketing plan: pitch, target population, communication means
To develop promotional materials in compliance with regulatory constraints
To develop services adapted to each target population
To analyze the products’ commercial performance

To plan, create and regularly publish engaging multimedia content on social media, in line with global & local strategic recommendations
To plan, create & execute in-resort initiatives designed to engage guests
To moderate online discussions when necessary
To measure the performance of social media accounts
To anticipate and plan content updates to communicate the right information at the right time

To coordinate Club Med presence in the Trade Market through the roll out of Partner networks marketing plans
To animate Club Med product key sells and benefits through creative and impactful communication (CRM, incentives, trainings, presentations, conference calls…)
To provide relevant support & tools to the sales team (call centers, travel agencies, in-resort boutiques) to support the business
To roll out the Trade & Direct Marketing Plan for the Meetings & Events activity