Web Analyst & Media Tools Expert

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    Web Analyst & Media Tools Expert
    Postuler
    Contrat

    CDI

    Localisation

    Paris La Villette

    Référence
    R-17948
    Catégorie

    Bureaux

    Missions

    Act as ML45 data & measurement expert

    > Manage the tools ecosystem (Google stack, Facebook, Reeport…) and maintain campaigns’ and dashboards’ smooth running

    > Support the Online Media team to embrace a data driven marketing approach

    > Participate in the measurement strategy and the campaigns’ set up, create audiences pools, define tagging plan, set-up attribution models…

    Evaluate the effectiveness of online media channels

    > Monitor and deliver online media reports on all levers, collaborating with the online media teams and the countries

    > Evaluate effectiveness of online media channels including incremental impact, ROI, relevant KPIs, multi-touch attribution, contribution analysis, optimal frequency of exposure, customer journey…

    > Analyse and provide strategic insights and campaign recommendations for optimizations to help the operational teams

    Manage the tools ecosystem and keep an eye on best practices

    > Manage the relationship with technical partners (Google, Reeport…) and keep an eye on best practices of the market and competitors

    > Conduct primary and secondary research on best practices, market trends (Google Travel Trends Dashboard) and strategic tools

    > Be the referent for all the technical questions of the media team about tools, consent banner, ePrivacy…

    Profile

    - Minimum 3 years’ experience in traffic acquisition/web-analytics

    - Proven knowledge of SEA and Display (Performance / Branding), RTB, Mobile, Social media advertising

    - Strong expertise on tools : Analytics tools (Google Analytics Premium, Reeport), Adservers (DV360 is a plus), Google Ads

    - Strong quantitative and qualitative analytical skills

    - Experience in using data manipulation/mining languages

    - Advanced Excel/Google Sheets

    - Fluent in English & French

    Vous travaillerez en Bureaux

    • Vous travaillerez au sein d’équipes multiculturelles et bienveillantes
    • Vous serez acteur de votre évolution professionnelle grâce à une forte politique de mobilité interne et internationale
    • Vous participerez à faire vivre des moments inoubliables à nos clients et nos équipes en Resorts
    • Vous développerez vos compétences en participants aux projets amitieux d’une entreprise tournée vers l’avenir et l’innovation

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