Club Med Paris is looking for a new Search Executive to join the EAF Markets Online Media team (Europe Africa France Markets).
In collaboration with countries, manage directly the SEA campaigns (on Google, Bing…): develop the campaigns, optimize the account structure, optimize copy and landing pages…Ensure consistency between SEA and offline/online activation done by countries.To do so, understand their media strategy and plans.
In collaboration with countries, define and implement the SEA strategy & roadmap. Analyze and understand countries business and collect information from the countries regarding the marketing strategy and plans, the market specificities, the top destinations...
Coordinate SEA budgets with each country and manage the investments according to their business & marketing strategy: Analyze yearly/monthly budget given by countries, if needed make budget recommendations and discuss it with countries.
Optimize ROI of the campaigns in order to increase business performances. Define KPI for each campaign and each country. Execute tests (ads, urls...), collect and analyze data.
Track, report, analyze and communicate the results to the countries on a weekly/monthly basis. Implement dashboards and regularly challenge the KPI questioning the contribution of each campaign to the global performances of the countries, with a multichannel vision.
Share the best practices implemented at the coordination or in countries
Manage the relationship with different partners like Google and Bing (launch of new products, beta-tests, benchmarks...)
Lead global projects (bidding tool...)
Benchmark online innovation, media and consumptions trends and analyze competitor advertising links. Be constantly aware of the new tools on the market to improve performances, reporting, campaign optimization, client’s knowledge…
Develop synergy with the SEO team and recommend changes to website (new pages, content...). Coordinate and implement SEO optimizations & strategy with countries, IT and the on-site Team.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website and ad analytics tools (e.g, Google stack, Omniture)
Experience with A/B Testing
Up-to-date with the latest trends and best practices in SEA & Display
Good expertise on Microsoft Office (word, excel, powerpoint)
Analytics skills et ease to manipulate datas
Very good relational
Creative, reactive, autonomous, curious
Passionate by digital
Language: fluent in French and in English knowledge. Other languages appreciated.
Vous travaillerez au sein d’équipes multiculturelles et bienveillantes
Vous serez acteur de votre évolution professionnelle grâce à une forte politique de mobilité interne et internationale
Vous participerez à faire vivre des moments inoubliables à nos clients et nos équipes en Resorts
Vous développerez vos compétences en participants aux projets amitieux d’une entreprise tournée vers l’avenir et l’innovation
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