Online Ecommerce Project Manager

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    Online Ecommerce Project Manager
    Postuler
    Contrat

    CDD

    Localisation

    Milan

    Référence
    R-17929
    Catégorie

    Bureaux

    We are looking for our new Online Ecommerce Project Manager to join our team in Milan for a maternity leave replacement.

    The purpose of this position is to define and drive the online marketing plan implementation.

    Your main missions and responsibilities will be :

    Mission 1 : Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan

    • Devise and shape the online marketing plan and budget forecast
    • Plan and implement all online marketing activities and liaise with the online marketing agencies: online media plan (with EAF media team), online display creative, website animation creative, paid search, affiliate network, social networks…
    • Leading with an SEO approach, deliver the annual content strategy in order to increase visibility and brand awareness
    • Align all the marketing agencies in order to deliver integrated and impactful stories, utilising the best channel for each piece of content
    • Recommend any optimization on a day-to-day basis via A/B testing
    • Lead the website improvement plans, overseeing the E-commerce priorities in order to align the website capabilities to the overall Online / GMDT/EAF agenda

    Mission 2: Create an omni channel customer journey

    • Brief the EAF media team with local business stakes to ensure local specificities are taken into account
    • Challenge media performance
    • Develop local media partnerships and share best practices with other countries
    • Support the webchat management

    Mission 3 : Measure and optimise ROI

    • Monitor and analyse performance and ROI on all online activities and make recommendations for improvement
    • Monitor & optimize SEO performance and make recommendations for improvement
    • Monitor closely budget and keep track of all online expenditure and make recommendations for improvement

    Profile

    3-5 years' experience in online marketing

    Excellent “digital awareness”

    Analytical methods, creativeness, problem solving

    Performance driven

    Agility and pro-active mind-set to drive innovation

    Ability to defend one’s opinions and move forward

    Great attention to detail

    Good time and multiple task management, ability to react quickly

    Advanced in ppt and excel, Omniture, GAP, DCM, DBM, and DS

    Vous travaillerez en Bureaux

    • Vous travaillerez au sein d’équipes multiculturelles et bienveillantes
    • Vous serez acteur de votre évolution professionnelle grâce à une forte politique de mobilité interne et internationale
    • Vous participerez à faire vivre des moments inoubliables à nos clients et nos équipes en Resorts
    • Vous développerez vos compétences en participants aux projets amitieux d’une entreprise tournée vers l’avenir et l’innovation

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