Business Intelligence Analyst

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    Business Intelligence Analyst
    Postuler
    Contrat

    CDI

    Localisation

    Paris La Villette

    Référence
    R-20610
    Catégorie

    Bureaux

    You will be joining the EAF (Europe & Africa) Marketing Department within the Data Analytics & Business Intelligence team. Under the supervision of the team manager, your main mission will be to Guide EAF Sales & Marketing function to optimize their plan and maximise their action’s ROI. Through a daily contact with countries you will be in the heart of the EAF Sales & Marketing strategies to optimise and recommend activation pan / marketing budget allocation.

    • Recommend and challenge EAF countries’ activation plans (MAP) based on current trends, and ROI rex with a strong focus on marketing cost ratio optimization

      • Analyze and get an expert understanding of EAF markets business stakes in order to nourish MAP

      • Ensure prioritization of countries’ business stakes by accompanying them in their business analysis

      • Support countries on running REX and share learning from major activation on each lever in order to optimize future action

      • Ensure a fluid / clear EAF country MAP priority sharing with other support Marketing function

    • Identify business risks and opportunities and ensure the communication of key stakes to commercial and marketing teams through various instances (Codir, Sales meetings, …)

      • Build monthly CODIR EAF Business Review by identifying priority focus and recommendation

      • Run monthly France Business Review to help building the country MAP by levers

    • Define and implement EAF promotional strategy in direct collaboration with Revenue Management & Pricing (RMP)

      • Adapt and co-build with RMP, promotional strategy according to customer trends evolution (early, middle, late booking)

      • Coordinate with RMP & countries the promotional details definition (booking/consumption date, destination….)

    • Actively contribute to the EAF Business Plan and Country Sales & Marketing Plan

      • Support preparation of Business Plan & Marketing Plans on various topics (market and customer trends, business priorities, planning, …)

      • Work on customer and market studies, prepared with institutes & agencies

    • Lead the coordination of major business events throughout the year like Sales Opening or Promos push across EAF

      • Define and align with countries the most appropriate date

      • Coordinate the definition of sales objectives by countries

      • Run rex and share learning & recommendation

    • Deliver added value ad hoc analysis and recommendation on a large range of topic (DOF opening, customer knowledge, sales agency network, marketing cost optimization….)  using internal and external data

    • Evangelize all functions to the self-usage of available data viz tool. Gather feedbacks to optimize reporting constantly

    Profile:  5 years of experience in analytics and/or marketing position

     Expected skills:

    • Strong analytical skills

    • Global marketing knowledge

    • Synthetic spirit

    • Project coordination appetence

    • Autonomy & organization

    • Sense of initiative

    • Communication & presentation

    • Ability to manage cultural gaps

    • Excellent Excel and PowerPoint. SAS basic knowledge is a plus but not compulsory

    Attitude:

    • Curiosity

    • Rigor

    • Pedagogy

    • Business & Customer orientation

    • Agility

    • Team spirit

    Vous travaillerez en Bureaux

    • Vous travaillerez au sein d’équipes multiculturelles et bienveillantes
    • Vous serez acteur de votre évolution professionnelle grâce à une forte politique de mobilité interne et internationale
    • Vous participerez à faire vivre des moments inoubliables à nos clients et nos équipes en Resorts
    • Vous développerez vos compétences en participants aux projets amitieux d’une entreprise tournée vers l’avenir et l’innovation

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