Club Med profile:
Established in 1950, Club Med are the pioneers and the leaders of premium all-inclusive holidays for families and active couples. Club Med has been continuously innovating over the last 70 years and now offers close to 80 ski and sun resorts across the globe. Club Med offers a new way of experiencing holidays in its upscale friendly and multicultural resorts.
Its success comes from the strong commitment to exceed customers’ expectations and deliver an unforgettable experience.
The Role & Missions:
For the United Kingdom & the Nordics Markets, our Wimbledon office is looking for its future Head of Marketing. You will be directly reporting to the Managing Director UK & Nordics with a functional report to the VP Marketing of the business unit (BU) Europe and Africa (EAF). You will be managing a team of 12 talents.
Your role will be to grow brand awareness, increase traffic across on all channels (web & calls), segments (individual travellers & MICE) and optimize website site conversion. You will be responsible (in collaboration with BU EAF Marketing Team) to all marketing levers (PR, CRM, Social Media, Online / Offline Media, Website) in terms of strategic vision, planning, implementation and budgeting in order to maximise sales contribution.
Lead and coordinate the yearly Sales & Marketing Plan. Implement and adjust according to ROI along the year
Create and pitch the annual marketing plan setting the key marketing objectives in order to achieve business goals and brand positioning.
Define main actions and budget split across the marketing department (PR, CRM, Social Media, Online / Offline Media, Website)
Drive the implementation of the online and offline plans
Monitor business and action ROI and recommend adjustments if needed
Drive the marketing budget according to budget and forecast decisions in close collaboration with the country Head of Finance.
Launch impactful actions to develop brand awareness and desirability for sun and snow destinations across the UK and Nordics markets
Recommend, brief and adapt EAF creatives materials to the needs of the local markets
Collaborate with EAF Marketing team to launch online / offline branding campaigns
Leverage PR efficiently / Influencer opportunities (resorts openings, company PR events) and initiate local PR / Influencer events or press trips.
Drive omnichannel (web / calls) qualified traffic growth and optimize online conversion
Ensure an online seamless customer journey from the initial ideas phase through to the final payment steps.
Supervise the monitoring of website performance, alert and recommend improvements when necessary to maximize traffic conversion.
Closely collaborate with Contact Center Manager to enable a true omnichannel approach.
Be the expert in terms of customer, market, competitors and product knowledge:
Pro-actively gather customer intelligence through client focus group, calls listening, trade partner meetings, client feedback and sales trends analysis.
Leverage marketing agencies and market research to identify upcoming relevant trends and client needs
Run regular competitor activation activities
Consolidate, share internally and leverage the insights in the sales & marketing planning and implementation
Adapt and provide relevant trade marketing materials and sales tools to sales managers:
Co-build with the indirect sales team the trade marketing planning and budgeting. Adapt and produce trade marketing materials and support.
Deliver regular training / briefings on product changes (new resorts, renovation…) and upcoming activities (media, communication, promotion …) and key projects (loyalty programme, website…) to direct / indirect sales team and trade partners.
Update indirect sales / connectivity tool and MICE website to make sure it is up to date with the latest product and marketing information
Pro-actively collaborate with all managers as a business partner in a multichannel vision
Coordinate the preparation of the weekly / monthly business review with the UK management team.
Co-build and inform indirect sales team and client service center manager of new media campaigns, promotional offers, product news to come
Collaborate with Sales & Customer Care manager to improve web call performances
5/6 years’ experience as a Marketing Manager in a Digital company or FMCG with strong business acumen
Relevant experience in managing 360 marketing levers and budgeting
Excellent understanding of product and brand communication requirements
Strong knowledge of targeted audiences, media categories and social media platforms
Analytical and performances mindset
Superb presentation skills
Great Power Point & Excel skills
Fluency in English. French would be a plus
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