Online Ecommerce Project Manager

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    Online Ecommerce Project Manager
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    Job type

    Fixed-term contract

    Location

    Milan

    Job reference
    R-17929
    Type

    Offices

    We are looking for our new Online Ecommerce Project Manager to join our team in Milan for a maternity leave replacement.

    The purpose of this position is to define and drive the online marketing plan implementation.

    Your main missions and responsibilities will be :

    Mission 1 : Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan

    • Devise and shape the online marketing plan and budget forecast
    • Plan and implement all online marketing activities and liaise with the online marketing agencies: online media plan (with EAF media team), online display creative, website animation creative, paid search, affiliate network, social networks…
    • Leading with an SEO approach, deliver the annual content strategy in order to increase visibility and brand awareness
    • Align all the marketing agencies in order to deliver integrated and impactful stories, utilising the best channel for each piece of content
    • Recommend any optimization on a day-to-day basis via A/B testing
    • Lead the website improvement plans, overseeing the E-commerce priorities in order to align the website capabilities to the overall Online / GMDT/EAF agenda

    Mission 2: Create an omni channel customer journey

    • Brief the EAF media team with local business stakes to ensure local specificities are taken into account
    • Challenge media performance
    • Develop local media partnerships and share best practices with other countries
    • Support the webchat management

    Mission 3 : Measure and optimise ROI

    • Monitor and analyse performance and ROI on all online activities and make recommendations for improvement
    • Monitor & optimize SEO performance and make recommendations for improvement
    • Monitor closely budget and keep track of all online expenditure and make recommendations for improvement

    Profile

    3-5 years' experience in online marketing

    Excellent “digital awareness”

    Analytical methods, creativeness, problem solving

    Performance driven

    Agility and pro-active mind-set to drive innovation

    Ability to defend one’s opinions and move forward

    Great attention to detail

    Good time and multiple task management, ability to react quickly

    Advanced in ppt and excel, Omniture, GAP, DCM, DBM, and DS

    You will work in Offices

    • You'll be working in multi-cultural and considerate teams
    • You’ll be a key player in your own professional development thanks to a strong policy of internal and international mobility
    • You’ll be part of creating unforgettable moments for our clients and our teams at the Resorts
    • You'll develop your skills by participating in the ambitious projects of a company looking to the future and innovation

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