CRM Project Manager

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    CRM Project Manager
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    Job type

    Permanent contract

    Location

    Londres

    Job reference
    R-20585
    Type

    Offices

    Within the EAF Market entity, our London office is looking for a CRM Project Manager to reinforce the Marketing Department. He/She will support the Northern Europe Marketing Manager in delivering all necessary CRM campaigns required to grow and develop the Northern Europe markets (UK, Nordics, Sweden and Germany).

    To do so, his/her main missions will be the following :

    Mission 1: Develop and manage all B2B and B2C eCRM campaigns using Watson IBM for all Northern Europe markets

    · Track and analyse the eCRM and CRM campaigns performances

    · Build and manage workflow of all campaigns

    · Responsible for segmenting the data and exporting data extractions for all campaign

    · Manage and create content for Mobile campaigns

    Mission 2: Responsible for the creation and management of all B2B and B2C eCRM campaigns using Dartagnan and photoshop

    · Adapt and optimise existing eCRM templates via Dartagnan in order to deliver a consistent message to our NE customer base

    · Work with our content agency in the UK and the wider marketing team to adapt the messages per country and language.

    · Collaborate with HQ and the design teams to develop new assets when a new creative route is required

    Mission 3: Measure the performance of the campaigns, optimising the plans to meet the business’ needs

    · Implement robust measures to make sure we are optimising the performance of the channel

    · Maintain a test and learn approach

    · Keep an eye on the UK market to keep pushing innovation

    Mission 4: Be the guardian of the databases across Northern Europe

    · Manage opportunities to grow the database and increase data capture

    · Share best practices to optimise the database

    · Implement a robust contact strategy per market with a view to improve the health of the databases

    · Evangelise best data practices across the Northern Europe markets

    Required profile:

    • You already have experience in managing eCRM campaigns across several markets using new CRM tools. Sound understanding of CRM measurements and data segmentation. Creative eye, with ability to update some creative using Photoshop. Basic HTML coding required.

    • Your Written communication skills, analytical skills and creativity are your strong points. Copywriting experience is also welcomed.

    • You master Photoshop, CRM tools, Advanced in PPT and Excel

    • You speak English + German and / or French (a plus but not mandatory)

    • You have an entrepreneurial spirit, you are persistent & high-achieving open-minded, team player.

    Position based in London

    To be filled as soon as possible

    You will work in Offices

    • You'll be working in multi-cultural and considerate teams
    • You’ll be a key player in your own professional development thanks to a strong policy of internal and international mobility
    • You’ll be part of creating unforgettable moments for our clients and our teams at the Resorts
    • You'll develop your skills by participating in the ambitious projects of a company looking to the future and innovation

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